The talented folks at Lab 42 showcase the social food scene.
I was going to recap all the awesomeness that happened at SXSW interactive, but I wasn’t able to go this year and recapping something I can’t provide first hand knowledge of feels lame. I heard it was awesome and a new version of Foursquare debuted. While you can still check in and grab that coveted Mayorship from your boss, Foursquare’s also working to make places more inspirational by connecting the real world more with their app.
My recent fascination is Kickstarter, a newish online hub buzzing with entreprenuership and creativity. Launched in 2008, it’s a new way to get word out about an idea to fund your creative project. It’s one of those kickass (alt: genius, Collin?) ideas that you can’t believe didn’t exist before. And then you realize Kickstarter could only exist in today’s digital universe, as it relies on social/viral/word of mouth to create excitement and eventual crowdfunding success for enterprising kickstarters.
How it works is simple. Creative projects are showcased by visionary people or teams who want to do something “they love, something fun or at least something of note” by asking for money from we masses to make it happen. The kick is: projects get all-or-nothing funding. Let’s say you want $10,000 to make a movie about Earth Day and set a deadline of April 22. Backers are only charged if the full funding amount has been met. So even if you you’ve gotten $5,000 of funding from 200 people, your project won’t gather a dime from the effort.
Quick stats: The average pledge is $71 and the most common pledge is $25. A little less than half of projects are successfully funded.
Consider those number and then consider this recent success story: Videogame developer Double Fine Productions launched a Kickstarter project in February 2012, with a goal of $400,000 to produce an old school adventure game – $300K to produce it & $100K to film it. They raised $1 million in less than 24 hours, from tens of thousands of fans, and ended up raising $3.3 million total. Amazing.
New fundraising platforms like Kickstarter have emerged as a viable option to corporate backing. Which means more creative projects will eventually make it to market. Yay! There are plenty of worthwhile projects in need of funding, including some local ones. Check out Kickstarter.com and take a minute to search “Atlanta, GA” to find (and fund!) them.
Originally published in Atlanta INtown Newspaper, April 2012, “Making Sense of Social” column
The biggest news in social media last month was the surprising data released by the oft-forgotten social media pariah MySpace. In early February, MySpace claimed to have added more than a million new users in December and to be adding 40,000 new members daily. Say what?!
Well, here’s what’s been happening since you last visited the site – which was probably like 4 years ago, right? Right. Justin Timberlake brought sexy back and he’s partly to celebrate for bringing MySpace back too. He and a group of investors bought the platform from Rupert Murdoch’s News Corporation for $35 million in June of 2011. (It’s worth noting the deal they got. Murdoch bought it for $580 million in 2005.)
MySpace Music Player launched in December, including access to a large library of free songs … so large they assert it’s the world’s largest collection of free music. Look out, Pandora, Spotify, Rdio, last.fm and other new kids on the block. MySpace is reinventing itself and reclaiming its identity in the socialsphere.
It’s really all about focus. Companies who find a niche and create products and services valued by the public do well. Those who don’t, lose subscribers and interest quickly. MySpace knows. They lost 10 million members in March of 2011.
Stay tuned. I suspect this will be fun to watch. It will either be a case study in success or failure. There’s not a lot of room for mediocrity online. But MySpace’s staying power is already showing in the buzz they created at the end of 2011 and in their ability to capture headlines this year. Besides Pinterest and the Facebook IPO, it’s been one of the most intriguing social media stories, and there’s an inherent success in that alone.
You can find me @brigflood and at makingsenseofsocial.com (but not on MySpace again … yet).
Originally published in Atlanta INtown Newspaper, March 2012, “Making Sense of Social” column
There’s a new social sharing platform on the block. It’s called Pinterest. It’s the latest shiny new object on the internets, gaining lots of users and buzz. Most of it good. What is it and why is it so popular? Pinterest is a virtual pinboard, a place to organize and share online images you find interesting or inspiring. Basically, it helps you curate videos, photos, graphics, visually engaging content and things you fancy in one place. You can follow other people’s collections and see what the tastemakers find intriguing too.
Pinterest is easy to use, easy to categorize, easy to give credit for the origin of a photo, idea, design, graphic, quote, outfit, etc. You name it, people are pinning it. There are wedding boards, food boards, home décor boards (make one for each room of your house), fashion boards, sci-fi boards, typography boards, Movember boards and there was even a SOPA protest. Multiple people can contribute to the content on a board, so you can collaborate with friends and colleagues on a project.
To get started, you either have to be invited or you can sign up at pinterest.com, (notes: there’s usually a waiting period before you’re officially in). The limited sign up gives it a certain cache and likely helps Pinterest control system overload. Once you get started, you can search the Everything section to find other users and search categories you like. There’s a Best of Pinterest section that’s definitely worth checking out when you’re wondering what it all means and why everyone thinks it so neat. Use the @mention in your descriptions to directly communicate with other users, just like on Twitter, Facebook and other social media networks.
So what’s all the fuss? Try it and see. According to Experian Hitwise, in December 2011, the invitation-only site had 40 times the number of total visits it had in June 2011. It’s quickly moving into the top 10 websites in their social networkin. Not surprisingly, Pinterest is popular with women between the ages of 25 and 44, a desired demographic for advertisers. Women comprise 59% of its readership, but that might change once the invitation-only barrier is removed.
Facebook Timeline is here, whether you’re ready for it or not. Launched in late September to much fanfare by Mark Zuckerberg (and faux Zuckerberg, Andy Samberg) at the 2011 F8 Developer Conference, rumor has it that all Facebook profiles will change to timeline by the end of the year. Being that it’s the end of the year, that could happen at any moment. Here’s a quick overview by CNN/Wired on how to master timeline. Hint: it’s not that difficult. Another thing I realized after starting to prep Half Off Depot’s brand pages is that it’s only happening to personal profile pages, not brand pages. Aha!
Here’s a new look at how users engage with the old Facebook profile vs. new Timeline. This eye-tracking data is so cool and useful. Check it out.
Good info from Adweek on potential spending for the mobile platform. The big takeaways:
Read the whole shebang: Mobile Ad Targeting Still a Distant Dream.